Questionnaire- To understand whether Bombay Dyeing should enter into complete home decorating solutions

Questionnaire


Dear Sir/Madam,
As a student of Pearl Academy of Fashion, we are required to do a study on the acceptance level of customers for a new concept introduced by Bombay Dyeing. Your responses will be confidential and will be analyzed strictly for academic purposes. Please answer ALL the questions.


Name: ______________________

Marital status: single/ married

Occupation: __________________

Income (per month):
a) 10,000 b) 10-20,000 c) 20-50,000 d) 50,000 or above

1.Are you brand conscious while opting for home décor products or solutions?
a) Yes
b) No

2.Which stores do you prefer for your home decoration?
a) Bombay Dyeing
b) Jadish Store
c) Seasons
d) Home Saaz
e) Any other

3.Rate Bombay dyeing as a brand on the following basis:
(Answers ranges from (1) lowest satisfaction level to (5) highest satisfaction level). Tick the correct option.
a) Quality 1 2 3 4 5
b) Pricing 1 2 3 4 5
c) Variety 1 2 3 4 5

4.According to your preference rank the following Bombay dyeing products:
(Answers ranges from (1) lowest preference to (4) highest preference).
a) Bed Linen
b) Furnishing
c) Upholstery
d) Bath linen

5.How often do you renovate your home/room?
a) Once in a year
b) Occasionally (festival)
c) Rarely

6.Rank the main focus area which you keep in mind while changing your home interior
a) Wall paints
Not important least important neutral important very important

b) Furnishing
Not important least important neutral important very important

c) Home accessories
Not important least important neutral important very important

d) Whole look
Not important least important neutral important very important

8.Will you prefer a complete home decorative package for your home from Bombay dyeing?
a) Yes
b) No

9.What all would you look for while selecting home decorating package?
a) Special interiors for specific age group such as for kids room
b) Vaastu or feng shui
c) Theme Based

10.Would you prefer Bombay dyeing home decorating solutions as?
a) Combo pack
b) Individual products
c) Customised according to personal choices

What price range would you prefer?
a) Rs.20,000- 50,000
b) Rs.50,000- 1,00,000
c) Rs.1,00,000- 1,50,000
d) Rs.1,50,000 and above


Thank you for your support. Would you like to co-operate with us for further surveys?
a) Yes
b) No